Need a name for your new startup, product, or other project?
Naming stuff is hard. We can help. For $899, we'll name your next project. Sign up at the bottom. Want more info? Keep reading to see our portfolio and philosophy.
Dreamworthy is an online dating site.
What's our naming philosophy?
We've spent a lot of time developing a formula for the perfect name. The result: a 6-part philosophy that includes pretty much everything.→ Read more about our philosophy...
AvailabilityMore than anything else, a name needs to be available. To make sure it is, we check business registries, search engines, and other databases. We also check for domain name and social media availability. Finally, we perform a cursory U.S. trademark search.*
Brand PositioningDavid Ogilvy, often considered "The Father of Advertising," defines positioning as what the product does, and who it is for. In other words, a company's name should match its brand identity.
ConstructionLike a well-built house, a great name has certain structural qualities.
- Easy to spell and pronounce
- First letter is early in the alphabet
- Looks good when written
- Short length
- Timeless, not trendy
- Verb potential
DistinctionDon't be confused with your competitors. Stand out by having a unique name.
FlexibilityA company's name should be descriptive, but not too descriptive. A great name hints at what you do, but is flexible enough to accommodate for future growth.
If Amazon were originally named Big Book Store (to reflect their initial book-selling business), expansion into other markets would be difficult, if not impossible. Fortunately, Amazon planned long term and chose a name that was not too specific.
Hidden MeaningTo make sure that your name contains no misleading foreign words, we translate it into more than 99 languages. We also scour search engines to uncover unpleasant or misleading uses of the name.
For $899, you get five names, each created according to our philosophy. Plus, everything comes in a cool little PDF report. Check out a sample PDF report.
- Will my domains be available .coms?
Yes, unless you say otherwise. (See the questionnaire below)
- Do you buy the domains?
No, we don't buy the domains. We merely recommend available domains to you.
- How long will it take?
You'll have your names in 5-7 business days.
- That's it? No ridiculous consulting fees or high hourly rates?
Yup. Just fill out the form below.